Following complaints regarding how an inappropriate, “accidental” misspelling on their new doll packaging directed young consumers to a pornographic website, toy manufacturer Mattel has apologized for the misprint. The doll was inspired by the new 2024 “Wicked” movie.
Read More Mattel: Company Deeply Regrets ‘Wicked’ Doll Packaging Misprint That Directed Children To Porn Site
Mattel is embarking on its latest toy-inspired film project, “Bob the Builder,” the brand’s first animated theatrical movie.
Read More Mattel is bringing ‘Bob the Builder’ to the big screen
Mattel said it was planning to make a live-action feature film based on its “American Girl” doll line with Paramount Pictures and Temple Hill Entertainment.
Read More Mattel to make ‘American Girl’ movie after ‘Barbie’ success