Snickers Denies Biden’s SOTU Claim That It ‘Reduced Candy Bar Sizes’ Due To ‘Shrinkflation’

BERLIN, GERMANY - FEBRUARY 23: In this photo illustration Snickers and Mars chocolate bars lie on a table on February 23, 2016 in Berlin, Germany. The Mars company, which owns both brands, has announced a recall of chocolate products in 55 countries following the discovery of bits of plastic in a chocolate bar produced in one of the company's plants in Holland. (Photo by Sean Gallup/Getty Images)
BERLIN, GERMANY – FEBRUARY 23: In this photo illustration Snickers and Mars chocolate bars lie on a table on February 23, 2016 in Berlin, Germany. (Photo by Sean Gallup/Getty Images)

OAN’s Elizabeth Volberding
4:28 PM – Monday, March 11, 2024

United States President Joe Biden criticized Snickers during his State of the Union address last week, claiming that the candy company reduced the size of its products while charging the same amount, known as “shrinkflation.”

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During his State of the Union Address last week, Biden highlighted Snickers as an example of “shrinkflation,” however, the candy bar’s manufacturer refuted claims that it has been covertly shrinking the size of its chocolate bars.

In a statement, the manufacturer of the Snickers candy bar denied that they had “shrinkflation,” shrinking the size of their product while selling it at the same price.

Biden continued to claim that snack manufacturers are charging the same price for less product and he even urged Congress to enact legislation that could combat alleged “shrinkflation.”

“In fact, the snack companies think you won’t notice if they change the size of the bag and put a hell of a lot fewer — same — same size bag — put fewer chips in it. No, I’m not joking. It’s called shrinkflation,” Biden said during his speech. “You probably all saw that commercial on Snickers bars. And you get — you get charged the same amount, and you got about, I don’t know, 10 percent fewer Snickers in it.”

However, the company’s manufacturer, Mars, Inc., denied the allegation in a statement shared to X (Twitter).

“We have not reduced the size of Snickers singles for share size in the U.S. Like many industries, we continue to face high inflation and spikes in material costs; however, we work to absorb these extra costs wherever possible to provide affordable treats and the best value,” the company said in a statement to CNN correspondent Scott Jennings. “Final prices are always at the discretion of the retailer, but we make every effort to minimize costs to provide a full range of delicious products.”

Scott Jennings captioned the post, “As I suspected. The president is literally slandering a candy bar. Will literally slander anything and anyone. Total hack.”

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