Advertisers who turn to TikTok to market to young consumers are preparing contingency plans in the event the short-form video app is sold or banned.
Read More TikTok advertisers will look to rivals if US Senate moves ahead on banTag: ad revenue
Netflix to squeak past Disney+ in US advertising revenue in 2024 – report
Netflix is set to pull ahead of Disney+ in the race for U.S. advertising dollars next year as price hikes and a password-sharing crackdown pull more viewers to its ad-supported plan.
Read More Netflix to squeak past Disney+ in US advertising revenue in 2024 – reportGOP lawmakers raise questions about Newsguard’s impact on conservative voices
GOP lawmakers are joining journalist Matt Taibbi in raising new questions about potential censorship of conservative news outlets by a company called NewsGuard which receives money from the air force and applies reliability scores to news outlets which may result in a reduction in ad revenue for conservative broadcasters.
Read More GOP lawmakers raise questions about Newsguard’s impact on conservative voices