Toyota CEO wears MAGA gear, invests $900M in American manufacturing

U.S. Ambassador to Japan George Glass and Akio Toyoda hold microphones at the Fuji Speedway in Oyama, Shizuoma, Japan on Sunday, November 16, 2025. (George Glass, X)
U.S. Ambassador to Japan George Glass and Akio Toyoda hold microphones at the Fuji Speedway in Oyama, Shizuoka, Japan on Sunday, November 16, 2025. (George Glass, X)

OAN Staff Katherine Mosack
7:27 AM – Thursday, November 20, 2025

Toyota Motor announced its plans to invest $912 million into United States manufacturing plants in five states, as the CEO dons MAGA gear.

The investments announced on Tuesday are part of a broader plan for the company to invest up to $10 billion domestically by 2030, as announced by President Donald Trump last month. The largest of these is $453 million in the company’s Buffalo, West Virginia, plant for the assembly of four-cylinder hybrid-compatible engines.

Toyota leads in the growing production of hybrid vehicles, holding over 51% of the market share through the third quarter of this year, and the investments are meant to support this production.

Another investment of $204.4 million was directed to a plant in Georgetown, Kentucky, for four-cylinder hybrid-compatible engines. $125 million will also go towards expanding production in Blue Springs, Mississippi, to include hybrid versions of existing models.

Toyota Tennessee will receive $71.4 million, and Toyota Missouri will receive $57.1 million, as well.

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“Customers are embracing Toyota’s hybrid vehicles, and our U.S. manufacturing teams are gearing up to meet that growing demand,” Kevin Voelkel, Toyota Motor North America senior vice president of manufacturing operations, said in a release. “Toyota’s philosophy is to build where we sell, and by adding more American jobs and investing across our U.S. footprint, we continue to stay true to that philosophy.”

The vehicle manufacturer — the second-largest seller in the U.S. behind General Motors — expects this move to create 252 new jobs.

“We’re proud of our plant’s continued growth and honored to help lead Toyota’s transition into a mobility company,” said Alivia Luikart, a team member of Toyota West Virginia, in a statement for the company. “Our future is bright, and it’s rewarding to know that our company has faith in our ability and trusts our team to drive Toyota forward.”

The announcement closely followed Toyota Chairman Akio Toyoda’s appearance at a racing event at the Fuji Speedway in Japan, where he was seen wearing a red “Make America Great Again” hat and a T-shirt with a graphic of President Donald Trump and Vice President JD Vance.

“I’m not here to argue whether tariffs are good or bad. Every national leader wants to protect their own auto industry,” Toyoda reportedly said. “We are exploring ways to make tariffs a winner for everyone. The people we want most to be winners are our customers.”

Japan faces a 15% tariff on auto imports, which was reduced from 27.5% in a trade agreement made in September.

U.S. Ambassador to Japan George Glass also attended the NASCAR event, according to Automotive News, and was photographed with the Toyota CEO.

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