‘Tractor Boys’ go pop with Ed Sheeran sponsorship

FILE PHOTO: UK premiere of
FILE PHOTO: Cast member Ed Sheeran attends the UK premiere of "Yesterday" in London, Britain, June 18, 2019. REUTERS/Henry Nicholls/File Photo

May 7, 2021

(Reuters) – English football club Ipswich Town may have fallen on hard times but they are hoping a new shirt sponsorship deal with singer Ed Sheeran will make them the “A Team” with the ginger-haired crooner’s fans.

Ipswich, nicknamed ‘The Tractor Boys’, were FA Cup winners in 1978 and won the UEFA Cup, forerunner of the Europa League, in 1981 but now find themselves in the third-tier League One.

The one season deal with singer/songwriter Sheeran, who lives near Ipswich and is a fan of the team, will see a logo featuring mathematical symbols (plus, minus, equals, divide, multiply) and the word TOUR, on the club’s blue shirts.

The symbols refer to Sheeran album titles and while the singer has not explained the logo, it may be part of a promotion for an upcoming tour.

“All will be revealed in time,” Sheeran, 30, told the Suffolk club’s website https://www.itfc.co.uk/news/2021/may/ed-sheeran-sponsors-ipswich-town. “The Football Club is a big part of the local community and this is my way of showing my support.

“I have always enjoyed my trips to Portman Road and I’m looking forward to going back there as soon as supporters are allowed into stadiums again,” he added.

(Reporting by Simon Evans; Editing by Ken Ferris)