TikTok signs music distribution deal with UnitedMasters

FILE PHOTO: A TikTok logo is displayed on a smartphone in this illustration
FILE PHOTO: A TikTok logo is displayed on a smartphone in this illustration taken January 6, 2020. REUTERS/Dado Ruvic/Illustration/File Photo

August 17, 2020

(Reuters) – TikTok is partnering with U.S. music distribution company UnitedMasters, a deal that will allow creators on the Chinese video sharing app to directly distribute their music to streaming platforms like Spotify and Apple Music.

The move comes days after President Donald Trump ordered TikTok’s parent ByteDance to divest the U.S. operations of the video app within 90 days, ramping up pressure on the Chinese company over concerns about the safety of the personal data it handles.

ByteDance is in talks to sell the North America, Australia and New Zealand operations of TikTok to Microsoft Corp <MSFT.O>.

(Reporting by Munsif Vengattil in Bengaluru; Editing by Saumyadeb Chakrabarty)