Ferrari unveils new version of Portofino bestseller

Luxury sports car maker Ferrari unveils its new model
The new Ferrari Portofino M is seen in this picture released on September 16 during an all-virtual presentation due to the coronavirus disease (COVID-19) outbreak, Italy, September 16, 2020. Ferrari/Handout via REUTERS

September 16, 2020

MILAN (Reuters) – Ferrari presented the Portofino M, a modified version of its top-selling Portofino gran tourer, on Wednesday, continuing a rapid rollout of new models despite the coronavirus pandemic.

The new car, the first to be launched since the Italian sportscar maker temporarily shut down operations during a COVID-19 lockdown, was unveiled online, with video presentations outlining the model’s restyling and technical innovations.

The Portofino M features a redesigned powertrain, eight-speed gearbox and a five-position Manettino switch that includes a race mode.

Ferrari, best known for its high performance sports cars, is now aiming to increase sales of easier-driving gran tourers (GTs), designed to be comfortable on longer road trips.

It has said previously that about 40% of total sales could come from GT models by 2022, up from 32%.

(Reporting by James Mackenzie; Editing by Mark Potter)