Retailer Canadian Tire to strengthen game with over $2 billion investment

People walk out of a Canadian Tire Store that is located by a Mark's clothing store, which is owned by Canadian Tire Corporation in Toronto
FILE PHOTO: People walk out of a Canadian Tire Store that is located by a Mark's clothing store, which is owned by Canadian Tire Corporation in Toronto, May 8, 2014. REUTERS/Mark Blinch

March 10, 2022

(Reuters) – Canadian Tire Corp Ltd said on Thursday it would invest C$3.4 billion ($2.66 billion) over the next four years on its physical and online presence, as it looks to build on the gains made from the pandemic-led online surge.

To lure more customers and get a bigger share of their spend as competition grows, retailers are beefing up their online business and offering everything from attractive loyalty programs to personalized promotions online.

Toronto, Ontario-based Canadian Tire said it would expand its rewards program and rollout its premium annual membership across its stores nationwide, while also introducing over 12,000 new products under its owned brands by 2025.

The owner of SportChek and Mark’s store banners also said it would invest about C$675 million to boost its supply chain infrastructure by adding more warehouse space and opening a new e-commerce fulfillment center.

Shipping delays and product shortages plagued retailers last year, forcing them to look at ways to strengthen their supply chains to ensure well-stocked shelves to meet rising consumer demand.

Canadian Tire said about C$1.2 billion of its investment would go toward improving the connection of its digital and physical channels, to boost its same-day pickup options, including curbside.

Canadian Tire said it expects to grow same-store sales, excluding fuel, by more than 4% annually by 2025, with a profit target of more than C$26 per share.

RBC analyst Irene Nattel said the forecast was likely “well above Street expectations.”

The company reported earnings of C$18.38 per share last year and had recorded a nearly 30% surge in e-commerce sales.

($1 = 1.2803 Canadian dollars)

(Reporting by Deborah Sophia and Praveen Paramasivam in Bengaluru; Editing by Shinjini Ganguli)