‘Thor: Ragnarok’ rules with $121 million weekend

World Premiere of “Thor: Ragnarok” – Los Angeles - 11/10/2017
World Premiere of “Thor: Ragnarok” – Los Angeles, California, U.S., 11/10/2017 - Chris Hemsworth and Elsa Pataky. REUTERS/Mario Anzuoni

November 5, 2017

By Dave McNary

LOS ANGELES (Variety.com) – Disney-Marvel’s “Thor: Ragnarok” is heading for a stellar opening weekend with $121 million at 4,080 North American locations — the fourth best launch of 2017.

The third Thor movie is also putting an emphatic end to the month-long box office slump that saw the worst October in a decade. Among 2017 titles, its debut weekend trails only “Beauty and the Beast” at $174.8 million, “Guardians of the Galaxy Vol. 2” at $146.5 million and “It” at $123.4 million.

“Thor: Ragnarok” also officially launches the holiday season with a major bang. Moviegoing has been battered this year by a subpar second half that’s pulled down 2017 grosses by 5%, but it should rebound somewhat, thanks to “Thor: Ragnorak,” Warner Bros.-DC Entertainment’s “Justice League” (which opens Nov. 17) and Disney-Lucasfilm’s “Star Wars: The Last Jedi” (opening Dec. 15).

“November has been a hotbed for blockbusters and is as important to any given year as even the hottest summer months and has been the launch pad for some of the biggest franchises in box office history including ‘Harry Potter,’ ‘The Hunger Games’ and ‘Twilight,’ not to mention the traditional home for James Bond,” noted Paul Dergarabedian, senior media analyst with comScore. “Now Thor joins the rarefied air that is the $100 million November opening club, becoming only the ninth film to ever reach this threshold and the first to do it within the first part of the month.”

STXfilms’ R-rated “A Bad Moms Christmas,” which opened Wednesday, is heading for a respectable $21.6 million at 3,615 sites for its first five days. A24’s launch of Greta Gerwig’s “Lady Bird” posted the best platform opening of the year with $375,612 on four screens for an impressive $93,903 per-screen average.

“Thor: Ragnarok” wound up over-performing recent estimates, which had been in the $100 million to $118 million range. The rollout includes 3,400 3D screens, 391 IMAX screens, 616 premium large format screens, and 204 D-Box locations. The IMAX total was $25.4 million.

With Chris Hemsworth reprising the title role, “Thor: Ragnarok” will finish far above its predecessors, nearly doubling the 2011 opening of “Thor” at $65.7 million and coming in 41% above the 2013 sequel “Thor: The Dark World” at $85.7 million.

“Thor: Ragnarok” is directed by Taika Waititi from a screenplay by Eric Pearson and the writing team of Craig Kyle and Christopher Yost. It also stars Tom Hiddleston, Cate Blanchett, Idris Elba, Jeff Goldblum, Tessa Thompson, Karl Urban, Mark Ruffalo, and Anthony Hopkins. The character of Thor, based on Norse mythology, was created in 1962 by Stan Lee, Larry Lieber, and Jack Kirby for Marvel Comics.

“Thor: Ragnarok” has also taken in $306 million overseas, including $109 million in its international launch last week in 52% of foreign markets. It expanded to most other overseas territories this weekend.

  • JumpinJehosephat

    No Natalie Portman? WTF???

  • Bud

    That’s difficult to believe.

  • Perscival

    Won’t watch it cuz Mark Ruffallo is in it. (The Hulk) — He’s a big time Obama and Hillary lover. Donates money to the democrat causes that ruin our country. I won’t help pay his salary. He can march on Trump Tower w/o my help.

    • Bud

      I will only see Mark Ruffalo in rented movies or on used DVDs.

  • Localdude

    …geee, Variety. Aren’t they a publication (journalists) that put a ‘check on the powerful’ – in Hollywood…isn’t that why people who call themselves ‘journalists’ claim to have some sorta ‘high ground’ in American society…lol…me thinks they missed a ‘Big Scoop Story’ – in the past decade…or two…or they just ‘didn’t know’../;

  • anotherday

    He makes money because he doesn’t shove his political views.

  • TomSJr

    I REFUSE TO SUPPORT HOLLYWEIRD ANYMORE. I AM DONE WITH THEM.

  • TYvets

    Hope others enjoyed it more than I did.

    • Bamf

      It’s sad. They turned the character into a complete joke. It just appealed to the lowest common denominator.

      • TYvets

        Yep.

  • Tony Anthony

    Anybody notice the top 3 films for the year..are all Disney.. Dame, I wish I bought more of that stock 15 years ago

    • Varangian Guard

      Disney attacks their employees who transgress a certain image in the same manner that the Scientologists attack their naysayers.
      It seems that Disney is a bit overdue for a reality check by the public speaking with their disposable income.
      Much like pro sports is cost prohibitive when it comes to taking a family out for a game, the Disney theme parks and saturation of the media market could use a wake up call.
      Those lovely stories and illustrations penned and produced with the help of Walt are still special for children and exist in books.
      It’s even a better opportunity to spend time with the family. If you get the books from a dealer that supports literacy like Better World Books, you are really providing a service. To your family, the economy, and literacy. Vow to make wise choices and back free thought and imaginations….

    • TomSJr

      DISNEY IS ONE OF THE WORST DISCRIMINATORS AND MOST UNRIGHTEOUS PRODUCTION COMPANIES IN HOLLYWOOD. I will never see another Disney movie. I will not spend my money on people that have no righteous principles.

  • …remain calm and return fire

    I suppose hoards of female groupies (starlets) aren’t throwing themselves at Hemsworth….yeah, right….in 10 years those groupies will rewrite history and claim sexual harassment……..take heed, Hemsworth, there’s a target on your back