CNN launches daily news show on Snapchat

FILE PHOTO - A billboard displays the logo of Snapchat above Times Square in New York
FILE PHOTO -- A billboard displays the logo of Snapchat above Times Square in New York March 12, 2015. REUTERS/Lucas Jackson/File Photo

August 21, 2017

By Sheila Dang

(Reuters) – CNN on Monday began streaming “The Update,” a daily show on Snapchat featuring at least five news stories each episode from reporters and bureaus around the world, to attract younger viewers.

CNN, NBC and other networks are creating more digital content to reach millennials, who increasingly get their news from social media.

CNN had 42 million unique visitors between 18 and 34 across desktops and mobile phones in July. That already makes it the top digital news source among millennials, ahead of BuzzFeed and New York Times Digital, according to comScore data.

“The Update” will stream daily at 6 p.m. ET and have both existing footage from the field and video shot exclusively for Snapchat.

Shares of Snapchat parent Snap Inc have fallen 44 percent from their closing price on March 2, their first day of trading. Some investors have questioned the company’s ability to vie for users and advertising dollars with rivals like Facebook Inc’s Instagram, which has similar features.

CNN was an original content partner for Discover, a Snapchat feature that was introduced in January 2015 and lets users watch stories from publishers.

“The Update” is CNN’s first show on Snapchat. It follows NBC’s “Stay Tuned” news program, which has drawn more than 29 million unique total viewers since its launch last month, Snap confirmed. Axios first reported the viewership numbers.

More than 60 percent of the “Stay Tuned” audience is under 25, and more than 40 percent watched the show at least three days a week, showing potential for publishers to reach a key younger audience on Snapchat.

CNN is owned by Turner Broadcasting, a unit of Time Warner Inc, whose planned sale to AT&T Inc is under regulatory review.

(Reporting by Sheila Dang; Editing by Anna Driver and Lisa Von Ahn)

  • All American

    CNN = Collusion…Not…News

  • A marcus Young

    Why is OANN helping CNN spread its propaganda?

    • All American

      Good question. I think the answer is to keep us informed?

  • global citizen

    CrapNewsNetwork on septic level need to be flushed. All they do is trying to get more people brainwashed with their lies.
    Clinton has also sent $800,000 from her campaign funds to Onward
    Together, a “resistance” group that she launched earlier this year.
    F’em

  • Ronald White

    Launch whatever turns your crank but I’ll still not watch.

  • All American

    Gag a maggot to their knees⬇️They can gather more personal info this way!

  • sgt joe rock

    Crapchat nothing more

  • andrew moore

    Trying to get to the younger crowd so they can brain wash them with the libtardness early…

    • John

      Exactly their plan. Same with most colleges also. Get them early so they will vote the way they are taught.

  • andrew moore

    The fake clintoon news network has been losing so many prime time viewers that they must try to replace them by invading snap chat with their lies….

  • constitutionminded

    New ground to spread that manure they put out.

    • andrew moore

      No, its just that they have lost so many prime time viewers to their horse shiot fake news agenda that they now have to seek out new viewers from other areas…..so now they are invading snap chat….Won’t be long and the clintoon news network will be done for good.

      • constitutionminded

        Well, I don’t want restriction of freedom of the press, but I do wish they would respect the truth more. But honestly I wouldn’t miss them.

        • andrew moore

          When you spread nothing but lies you cease to be the press and you become a rag.

        • A marcus Young

          They are not the press. They stopped that a long time ago.

      • All American

        Snapcrap and spacebook are kept them next to my toilet paper! Never used them.

      • A marcus Young

        The leftist propaganda machines need to pay for their treason.