British Army Recruiting Campaign Targets Softer, Emotional Soldiers

OAN Newsroom
UPDATED 12:43 PM PT — Fri. February 2, 2018

The British Army is struggling to fill their ranks, and in an effort to appeal to a new generation of soldiers — they’re going soft on recruiting.

The chief of the British general staff believes that society is changing, and therefore his army is looking for a different kind of soldier in an age of political correctness.

FILE – In this Jan. 10, 2017 file photo, British Army chief General Nick Carter makes a speech during the launch of the army’s leadership doctrine at the BT Tower in central London. (Steve Parsons/PA via AP, File)

The British Army has been cut to 82,000 soldiers, and is still nearly 5,000 short of that number.

That’s why the new ad campaign that focuses on providing emotional support has a lack of emphasis on physical fitness, and appeals to gays and Muslims.

The campaign is having success boosting recruiting levels as the British Army has seen a 30-percent surge in enlistments since the campaign began.

However, the cost of recruiting soldiers unequipped to handle the rigors of combat could have dire consequences for Britain and its soldiers who man the front line.

Enemies of Britain and the rest of the free world will have their eyes on what kind of soldiers come out of this campaign, and it is unlikely they will see a force that instills any kind of fear to deter them from committing violent acts against innocent people.

159 Comments on "British Army Recruiting Campaign Targets Softer, Emotional Soldiers"

  1. Oh so they want queers…. They will give the enemy a real prom

  2. Wow, look at him/her/it, they’d be better off with General Benny Hill. Que theme song!

  3. There will be more units with kilts now. New squadrons featuring flying carpets will be organized.

  4. Michael Sugas | February 4, 2018 at 1:26 am |

    We could send them plenty of our respectable teens over there. Lord knows we have a bunch of whiney liberals who would fit right in. Oh, that might not work they probably would scream at the sky at night and give away they’re position. 🙂

  5. Kurtis Morin | February 3, 2018 at 8:30 pm |

    I have always thought of the British men as being a little to feminine anyways so nothing new.

  6. Mune Shadowe | February 3, 2018 at 3:08 pm |

    So the brits want the silly lymp wristed willie nillys for recruits now? Nevil Chamberlain applauds you most enthusiastically.

  7. Well it will be up to the US Marines to carry the load as usual. The only thing we are emotional about us our beer and our rifles.

  8. Pillow fighting will cost less to equip the Softer More Emotional British ‘Armed’ Forces.

  9. Time out, it’s safe space time!

  10. NATO partner, WTH?

  11. Well, they’ve got America on speed dial.. Oh. Wait. Trump. The US got its BREXIT in 1776 and has a long memory.

  12. These poor bloody bastards.

  13. We need to build a couple of dozen aegis land base systems in the Continental US, Alaska, and Hawaii. Put supersonic surface to surface missiles, surface to air, and surface to subsurface missiles all over our country. Hijack airliners, shoot them down, military aircraft violating our air space shoot them down. Ships flag in countries that support terrorist activities sink them. And sent smiley face apology cards out. Ha ha

  14. This is a joke, right??

  15. Isn’t that French?

  16. nfcapitalist | February 3, 2018 at 8:23 am |

    The European Union isn’t worth saving… when the head choppers begin their Jihad let Putin have them… that’s the plan and clearly these “gentle… men (?)” seem to need that… “inoculation.”

  17. Heck, why not just go ahead and recruit some Islamic Jihadist?

  18. 69th Division
    Fighting Sodomites.
    Always attacking from the rear!

  19. OH BOY !!! Just what an ARMY needs…SOFT EMOTIONAL soldiers…
    What is the Battle Plan??? Cry the enemy to death ??? Please England… ask somebody else for help next time…PLEASE !!! We’re getting tired of bailing Europe’s @$$ out of the fire…
    (Who the hell comes up with this stuff?)

  20. Sheriff Bart | February 3, 2018 at 7:08 am |

    The nail in the proverbial coffin.

  21. Dell Wilber | February 3, 2018 at 7:04 am |

    Heaven help them in the next war….

  22. Amy Richardson | February 3, 2018 at 6:49 am |

    Bunch of crybabies and traitors. Sad.

  23. ImStillaYankee | February 3, 2018 at 6:45 am |

    Looks like we’ll be saving their Brit behinds again in the future, probably France too. Third time’s a charm apparently.

  24. Can see it now – The order is given to “Move Out” and the soldiers stage a sit in because they are not ready to leave their safe spaces. What a way to run an army!

  25. Same logic as recruiting hard-ass bullies to be social workers? Who came up with this disastrous idea?

  26. intimeforthedime | February 3, 2018 at 6:26 am |

    I say we Bytch Slap this country and take it over right now! WTF?
    They do not deserve to own themselves.

  27. What in the world happened to the UK? They literally have committed national suicide and it appears the progressive left wants the same for the US. Bizarre times indeed

  28. The communist have destroyed Britian from within. Now they are working on the United States. The question is, will we let the Democrat party and the liberal Left turn America into another Britain?

    • ImStillaYankee | February 3, 2018 at 6:48 am |

      The Democrat Party exists in name only & there’s no such thing as the “liberal left”. They went extinct with the rise of the emperor 9 years ago.

  29. I guess in the battles of the future troops will go into combat with their mean words to beat up the enemy… But no physical contact.

  30. New rules of engagement….

    If under attack,
    Call Time Out and demand to be allowed to go to your Safe Space….Break down in tears… and the enemy will cease their attack and offer you a tissue…. and a hug.

  31. Churchill and Thatcher are both turning over in their graves…. Admiral Lord Nelson is turning over in his grave….General Wellington (Arthur Wellesley, Duke of Wellington) is turning over in his grave….

    Yes, indeed… a more kinder gentler softer soldier…

    In the face of the enemy…. breaking down into tears will assuredly stop the invasion.. stop the assault… will cause the enemy to stop and offer a tissue….

  32. lastconservative | February 3, 2018 at 6:03 am |

    Who is this idiot and who did he blow to become Chief General? This should be interesting. Gays and muslims serving together. What can possibly go wrong?

  33. “The chief of the British general staff believes that society is changing”. Well duh – the hajjis are taking over your country dude! Better hurry – your lifeboats are filling up fast – women and children first though – unless you are first class.

  34. Britian wants a bunch of Fairies and Crossdressers to fight for them. As if a Muslim would.

  35. CaptainofthGuard | February 3, 2018 at 4:39 am |

    Big mistake!

  36. “We now have peace in our time”……………….

  37. Leading the sheep to slaughter.

  38. Are they serious? OMG.

  39. Scott Henke | February 3, 2018 at 3:19 am |

    Please don’t let this happen to the American military.

  40. This will apease their Muslim overloards.

  41. disqus_VBKaKmUIYx | February 3, 2018 at 2:27 am |

    The worldwide left-wing (liberals) just can’t stop destroying!!!

  42. UK listen up! IT’S TO LATE! You opened the door decades ago to the hordes of Muslim criminals that quickly overtook your country. They will soon take over all of the UK by over running what was once a great nation. UK citizens you were and still ARE to timid to stand up for your rights instead you let political correctness over take your country and now you have totally lost your country to the PC scoundrels.
    You’ve allowed your newspaper to become senselessly censored, you’ve lost your right to free speech. You’ve allowed your TV news to become censored after all the BBC IS part of the giveaway UK government isn’t it.
    Now that you’ve let the “hate police” enforce their vile anti-citizen rights to say what those citizens think and feel the UK is doing what the Nazi’s did leading up to WW2.
    Brexit can not get rid of the Muslim rats that are already in the UK who are breeding more and MORE Muslim’s by the hour. Getting rid of RATS requires rat poison, which the UK is to timid to use. The UK allowed an infestation to begin and now may well end up becoming puppets to Islam because of that infestation.
    The plague of Muslim migrants who contribute little to nothing what so ever to the UK , cost much, and refuse to change their ways and become part of the country’s society and culture are now over running you all.

  43. enemies of Britain will be too busy laughing at what degenerates you are

  44. Speak_Clearly | February 2, 2018 at 10:35 pm |

    Ahhh, going after the “Young Ones”, that should make for fun getting them molded into shape.

  45. Wow, on 82k troop level…. that is really low

  46. “I’m fighting with cardboard!”

  47. I hope this changes before the UK has to defend itself against a real enemy. The muslims, leftists and EU communists would love to oppose an army full of faggots and disloyal muslims. What is the UK thinking? They must be trying to weaken the UK for a muslim takeover, Are there any patriots in the UK? They need to take violent action against the muslim invasion and the pussificaion of their military. We are facing the same challenge in the USA. God help us all.

    • Mary Hasting | February 3, 2018 at 7:29 am |

      The big difference between the U.S. and the U.K. is that the U.S. citizens are armed. U.K. citizens are not.

  48. It’s going to be like a Monty Python military now.

    • It’s just a flesh

      • “News from the Western Front, sir!


        Big enemy attack at dawn, sir!


        Well, the enemy were all wearing little silver halos sir… And they had fairy wands with big stars on the end and…

        They what?

        ….And they had spiders in matchboxes sir.

        Good God! How did our chaps react?

        Well, they were jolly interested sir. Some of them, I think it was the 4th armoured brigade, sir, they they… Well, they went and had a look at the spiders sir.

        Oh my God! All right, thank you, Shirley.”

    • Shmacks Adventure | February 3, 2018 at 12:55 am |

      Runaway!! They might fart in your general direction

  49. I WANT YOU to take another selfie!

  50. gwilson5150 | February 2, 2018 at 9:05 pm |

    That’s rich! Appealing to Muslims and Gays? How do you think that’s going to work out? As for the “softer more emotional types’, may I suggest we send them a boatload of our Snowflakes? That aught to set them up nicely….

  51. The military exists to kill people and break things. C B below has it right.

  52. Well it’s not like they’re gonna do any fighting!

  53. Following in our footsteps?

  54. SpfldJimbo1 | February 2, 2018 at 8:26 pm |

    Oh, that’ll work out well.

  55. Unreal…

  56. Britain’s new soldier:

    You guys stop shooting at them! That will just make them madder at us! We don’t want them to think we hate them. I’m going to go over there and dialog with them. I’ll bet if I bring them a nice piece of chocolate cake they’ll be our friends and we can come to an understanding.

  57. Great, what are they gonna do, hug them until they surrender or die. For some strange reason I don’t think it will work as well as their leaders think.
    Remember Chamberlain?

    • I remember Hitler, and Churchill and what we all ended up with when good men turn into wussies!

  58. Killing me softly with his song….

  59. Good luck with that . . . .

  60. Alan Lindquist | February 2, 2018 at 6:14 pm |

    when they go to war they can tip toe through the tulips. lol

  61. Under our previous administration, our military forces were starting to un man itself after protocols that were “social engineering” were added to the mix. It was disgusting!!

  62. Somebody tell the brits Obama is out.

  63. Too_Late_4_America | February 2, 2018 at 4:41 pm |

    That always happens when you either have a liberalized woman in charge (Theresa May), or a pansy (Obama).

  64. Wheel of misfortune | February 2, 2018 at 4:40 pm |

    Good God. What could possibly go wrong… People fighting with bongs, pillows, and dildos. Sorry UK. You own this.

  65. 82,000 soldiers? They better hope they don’t get into a shooting war with anyone of consequence anytime soon. Especially if their soldiers are soft momma’s boys.

  66. Alton_Gayle | February 2, 2018 at 4:25 pm |

    The REAL British Army Regulars are laughing their heads off. The British Army was once the best in world sadly no longer. They will be the absolute worst ever!!! GOD HELP THE REAL BRITISH CITIZENS!!!

  67. Oh goody, a military recruitment campaign that focuses on gays and Muslims. THAT ought to be effective, Britain.

  68. Swampdrainer | February 2, 2018 at 4:10 pm |

    Don’t worry Britain. We’ve got your back. We have REAL men in our military.

  69. Shmacks Adventure | February 2, 2018 at 3:53 pm |

    The British need MOOR soldiers. Thanks King James for bringing and welcoming these people into the UK, then it was Germany, then America.

  70. Shmacks Adventure | February 2, 2018 at 3:52 pm |

    Mostly Trannies though

  71. Shmacks Adventure | February 2, 2018 at 3:48 pm |

    Britain now = France.

  72. The British have gone bonkers ….. Also, what about dire consequences for Americans, Canadians, Australians, etc who more than likely would fight shoulder with our “allies”. Damn Britain has only 82,000 soldiers. I assume they mean 82,000 combat ready soldiers, otherwise we, Britain and all our other allies are in deep dodo.

  73. An army full of emotional pansies. Good luck when the revolution comes, Britain.

  74. Arnold Maize | February 2, 2018 at 3:32 pm |

    I see them sitting around a campfire singing:
    Kumbaya my lord, Kumbaya
    Kumbaya my lord, Kumbaya
    Kumbaya my lord, Kumbaya
    O Lord Kumbaya

    • Shmacks Adventure | February 2, 2018 at 3:49 pm |

      They aren’t getting their gender operations and hormones paid for…

      • “I see you are in impeccable physical condition, 6′ tall, 185 lbs, and you exercise daily with a great diet, you have extensive knowledge of firearms, safety and are an active hunter and fantastic marksman… Wait, what’s this? You’ve had one kidney stone 4 years ago?! NEXT!….. Hello, I see you are a sickly scrawny young man 5′ 6″ tall, 110 lbs, you sit on your couch 12 hours a day playing video games, your diet consists of pizza and McDonald’s, you have no idea how to operate a firearm, you play Call of Duty, and you think you’re a woman because you tuck your wiener in women’s underwear? Welcome to the U.S Army!”

  75. The British are in trouble. This ‘army chief’ obviously is one of the reasons why. Look at him. His tie is crooked, his uniform looks frumpy and he has needed a haircut for a long time. Trolling for more gays and Muslims (a volatile combination) to fill the ranks of the British army is a sure fire recipe for getting your ass kicked out of whatever part of the world still interested in anything Britain may yet be involved in. A “softer more emotional army”? Someone needs to tell the ‘chief’ a soldier’s basic job is to kill people and break things…not to have unnatural sex with them and cry about it later.

  76. Aren’t you glad we don’t have Hillary?

  77. JCDutchIrish | February 2, 2018 at 3:09 pm |

    WT………? Seriously? I bet the guys in the SAS have an opinion about this!

  78. You people stop being so mean. Just issue them some coloring books and balloons and they’ll be fine.

  79. Hello, I say hello there, you must be the American army I presume? Very good, yes I am commander Livingston of his majesty’s royal military, and we are here to do battle, although I do believe we agreed upon noon correct? It’s not a problem! It’s not a problem! It’s alright, it’s just in the future when you say you’re going to be someplace it’s….. Everything… Alright! Very good, shall we have at it then?! Alright would you like to take a few moments to get ready?
    You’re ready now?! They’re ready now!
    Very well, since we are the assaulting army you have the privilege of taking the first volley, alright, then we shall return so on and so forth, so Godspeed, let’s have a good one! And good luck to ya!
    Alright men, now let’s show them what we Brits are made of, so stand your ground.
    *Bang Bang Bang*
    ….Oh! You got one! Good shot! Very good shot actually! That was Timothy, he was our maps and navigation expert, we’ll be in a pinch without him, good folly, alright, now it’s our turn to take a volley so… Ho Ho!
    Alright men! Let’s get ready, muskets ready and up, do me a favor, let’s have a little fun with this, try and pick the one you think might be their maps and navigations expert right!
    ….Oh! OH! Hey! No! Now you’ve had your turn, you’ve just taken 2 volleys! And we haven’t even taken 1! Now I know for you Americans this is your first parlay but there are rules in modern warfare! We’re not dumb beasts! Alright!
    Now! Since you have taken 2 volleys we will take 2 volleys and then you may return fire, you are in effect losing a turn!
    ….HEY! HEY! now you know the rules! We just explained them to you! Now we’re down to only a handful of men! You’re doing very poorly in this war I might say!
    Now! We will take 3 volleys and I do believe we should be allowed the privilege to move forward 5 meters because of your willful violations!

  80. THey are neutering our soldiers in the West. Changing them for men pretending to be women and women pretending to be men and prepared to embrace the emotionally unstable. Do you think this is by accident??

    • No, it is a carefully calculated attack on Western values by the left in concert with the muslims.

  81. Vera Orsova | February 2, 2018 at 2:15 pm |

    So, I suppose their idea of a combat would be to waive daisies at the enemy? How about joining hands and singing kumbaya?

  82. Cant believe I am reading this. Once a great nation an empire reduced to crumbs by liberals.

    • gwilson5150 | February 2, 2018 at 9:08 pm |

      That’s what Liberals do. Look at Detroit and ALL of Cali-F’ni-Fornia….

      • Support the “New California” initiative, 90% of the landmass of California is Republican/Red State majority and wants to break away from the coastal liberal elite and form the 51st State of the United States!

        • Kurtis Morin | February 3, 2018 at 8:26 pm |

          Let’s build a wall around California then ship all the liberals there along with all the illegal aliens. Do that and we won’t need a wall on the rest of the Mexican border. Heck we could even give California back to Mexico at that point.

        • Kurtis Morin | February 3, 2018 at 8:26 pm |

          Let’s build a wall around California then ship all the liberals there along with all the illegal aliens. Do that and we won’t need a wall on the rest of the Mexican border. Heck we could even give California back to Mexico at that point.

      • Blackguard 316 | February 4, 2018 at 10:36 pm |


    • Britain, last I heard, had one aircraft carrier… they shared with France…

      And almost all of their military equipment is made by foreigners…

      Do not worry… we in the US are rushing as fast as possible to catch up and pass them on the way down the toilet…

  83. Thats what liberalism does to a great nation. liberalism is never a good thing as we know it.

  84. they should get soldiers playing with barbie doll

  85. When the Huns come we are all going to have to protect ourselves.

  86. I guess this answers the question “Are Poms poofs?”.

  87. donnieboy64 | February 2, 2018 at 2:06 pm |

    too be expected from a country who elected a chick with no stones.

  88. donnieboy64 | February 2, 2018 at 2:05 pm |

    it’s the same the world over. feminism has castrated men everywhere. girlyboy snowflakes are now enabling that feminism.

    • Raymond DeMeriden | February 2, 2018 at 5:16 pm |

      Not .. everywhere 🙂 I raised three boys into men .. and they are .. men :)) but I can’t say much for their friends … who buy ‘cigar wraps’ everyday for their ‘medical marijuana’.

    • Not everywhere. My son is a real man and my daughter is a real woman. I am a proud papa. I also thank my wife for understanding that a real man is a happy man and a real woman is a happy woman. Love you, baby.

  89. That Texas Guy! | February 2, 2018 at 2:04 pm |

    In the near future , some American soldier or Marine will say to another: ” I got some British rifles. They have never been fired and only dropped once”!!(tribute to Full Metal Jacket)

  90. Suzanne Sharer | February 2, 2018 at 2:01 pm |

    I can hear it now…the new battle cry “just stop it”.

  91. JaySands1234 | February 2, 2018 at 1:58 pm |

    All the Redcoats that made the Empire great are rolling in their graves!

  92. Next up they’ll start using air-soft weapons because bullets hurt too much and are loud!

  93. Churchill is spinning in his Grave …………..

  94. Do you not remember Chamberlain?

    • whoselineisitanyway | February 2, 2018 at 3:37 pm |


    • Winston Churchill has been one of my heroes ever since I wrote a paper about him when I was a 14 year-old freshman in high school (50 years ago). From Churchill I learned what a true patriot is. Ever since then I have looked to Churchill as a model of what a free man should be.

  95. Bogeygolfer | February 2, 2018 at 1:17 pm |

    This leader is no Winston.

  96. TexanForever | February 2, 2018 at 1:14 pm |

    Limp-wristed Tommies. … Just what they need to fight a war.

  97. Bogeygolfer | February 2, 2018 at 1:14 pm |

    That’s right. A bunch of snowflakes will scare everyone of you enemies.

  98. whoselineisitanyway | February 2, 2018 at 1:14 pm |


  99. Cant wait to see the Millennial soldiers in action…. lol

Comments are closed.