UPDATED 12:43 PM PT — Fri. February 2, 2018
The British Army is struggling to fill their ranks, and in an effort to appeal to a new generation of soldiers — they’re going soft on recruiting.
The chief of the British general staff believes that society is changing, and therefore his army is looking for a different kind of soldier in an age of political correctness.
The British Army has been cut to 82,000 soldiers, and is still nearly 5,000 short of that number.
That’s why the new ad campaign that focuses on providing emotional support has a lack of emphasis on physical fitness, and appeals to gays and Muslims.
The campaign is having success boosting recruiting levels as the British Army has seen a 30-percent surge in enlistments since the campaign began.
However, the cost of recruiting soldiers unequipped to handle the rigors of combat could have dire consequences for Britain and its soldiers who man the front line.
Enemies of Britain and the rest of the free world will have their eyes on what kind of soldiers come out of this campaign, and it is unlikely they will see a force that instills any kind of fear to deter them from committing violent acts against innocent people.